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Fight Club, Requiem for a Dream, American Psycho, and Lord of War. Jared Leto has been in some of the most influential manly movies of our time. He’s a talent with his own charmed story to tell, but as the main character, Leto is full of contradictions. His hippie upbringing, eccentric fashion sense and laid back, gentlemanly demeanor are a sharp contrast to his steely determination. Very steely indeed because we’re talking about someone who was willing to sleep on the streets, lose 28 pounds and, get this, refrain from getting physical with gorgeous ex-fiancée, Cameron Diaz, for two months to play a heroin addict. Almost 40 (he’s a good example of how age is just a number), the Mr. Nobody star continues to live on an express train, touring with his band, 30 Seconds to Mars, and representing the Hugo Boss fragrance, Just Different. Leto talked to us about backing a brand for the first time, playing Dominique Strauss-Kahn and living off the land.
You seem to blend right with the Hugo Boss DNA. Why did you take up their offer to represent Just Different?
Jared Leto : I thought it was the right thing at the right time. They came to me and described what they were doing, and I responded to it. I thought it would be fun. I’m on a stage most nights of my life. This is a new adventure. It’s a whole different world, and that is precisely why I wanted to go for it. I’ve had many companies approach me over the years, but it never felt right. When I sat with Hugo, I understood this was something unique, so I thought it would be great to get involved with it. I was proud to be asked in the first place.
What’s so « different » about it?
JL : I’m not exactly a fragrance guru, but truth be told, I wore it on the set of the TV commercial and walked into a room full of extras, and everyone started asking, “Who smells so good?” It’s a great perfume. It’s interesting how smells can affect one’s mood.
Were you involved in the development of the fragrance?
JL : They probably don’t want me doing that because they’re too good. They’re experts, and they have this guy with the biggest nose you’ve ever seen at some laboratory somewhere. He’s called “the nose.” I don’t think I’m capable of competing with that.
How would you describe your style?
JL : I don’t have a specific style that I go with every day. And, as a performer, it’s important to look the part, so I try to do what’s best for the show. I have made plenty of mistakes before — some of which you’re probably aware of — but it’s fun to try different things. Professionally, I don’t necessarily have to adhere to a certain dress code. However, I think that comfort is crucial. Otherwise, you won’t be able to have fun and express yourself.
What’s it like in the fast lane?
JL : It’s interesting because I’m always in a different city, performing to a different audience and learning different things. Most of the time, when we’re on...Read the whole post...
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